Search Engine Optimization (SEO) is the process of improving your website so it ranks higher in search engine results (like Google) when people search for things related to your business, product, or content.
🔍 Why SEO Matters
When someone searches on Google, they’re usually looking for something specific. If your website shows up on the first page of results (especially the top 3), you’re more likely to get organic traffic—which means free visitors to your site.
🧩 Types of SEO
- On-Page SEO – What’s on your website
- Keywords in content
- Titles & meta descriptions
- Image alt tags
- Internal linking
- Mobile-friendliness
- Off-Page SEO – What’s outside your website
- Backlinks from other websites (the more trusted the site, the better)
- Social shares
- Brand mentions
- Technical SEO – How your site is built
- Website speed
- Secure connection (HTTPS)
- Crawlability and indexability
- Structured data (schema markup)
- XML sitemaps
🛠️ How SEO Works (Simplified)
- Google crawls your site using bots.
- It indexes the content and stores it in its database.
- When someone searches, Google ranks results based on:
- Relevance
- Quality of content
- User experience
- Authority (backlinks)
📈 Benefits of SEO
- Long-term, cost-effective traffic
- Builds trust and credibility
- Better user experience
- Higher ROI than paid ads over time
Want to see an example of good SEO in action, or how to optimize a specific page?