Digital marketing is the practice of promoting products, services, or brands using digital channels and technologies. It’s all about reaching people online—where they spend a lot of their time—through platforms like:
- Search engines (Google, Bing)
- Social media (Instagram, Facebook, X/Twitter, LinkedIn, TikTok)
- Websites and blogs
- Mobile apps
- Online ads (like Google Ads or social media ads)
Main types of digital marketing:
- Search Engine Optimization (SEO):
Improving your website’s visibility on search engines.
- Content Marketing:
Creating valuable content (articles, videos, infographics) to attract and engage an audience.
- Social Media Marketing:
Promoting on platforms like Instagram, Facebook, or TikTok to grow followers and drive traffic or sales.
- Email Marketing:
Sending emails to keep in touch with customers or leads, promote products, or share updates.
- Pay-Per-Click Advertising (PPC):
Paying for ads that appear on Google, YouTube, or social platforms—only paying when someone clicks.
- Affiliate Marketing:
Partnering with others to promote your products and paying them a commission for each sale they bring.
- Influencer Marketing:
Collaborating with influencers who have a large following to promote your brand.
